New York city is the epicenter of the global model business, a high-stakes world as powerful as the superstars it celebrates and as tenuous because the tendencies it exploits. fragrance is the story of two girls who’re partners in an up-and-coming design firm. overnight, one will find herself stripped of all dignity. the other will betray her very essence for fashion’s ultimate deal. through all of it, we meet the myriad of movers, shakers, gamers and enthusiasts that power this cutthroat life of hype, image and artifice.